Adventure Ahoy!

As a sweeping generalization, we confer a great deal of lethargy over our weekends. Recreational activities have been reduced to twiddling our thumbs or lazing on the proverbial hammock that is our couch. There are a few, however, who are in the pursuit o

With the environment taking a beating with recreational activities of the less sensitive and our health, as a collective, deteriorating due to the lack of any strenuous activity, a culture of biking is integral for the urbane. Firefox is one such brand that aims to create a culture of biking, a culture which educates the youth about the benefits of cycling.

MTV has always endorsed adventure, travel and most importantly, the outdoors. To further our attempt at outdoorsy excellence, we have collaborated with Firefox to create the ultimate biking experience, aptly named MTV Firefox Bikes. MTV Firebox Bikes will be launched in Delhi on 17^th July, 2012. These bikes will be available across Firefox Stores and we do suggest you get your hands on these babies before they run out and you bet they will!