One of the best examples of an online campaign gone wrong is the #cutforbieber that was initiated on twitter by an account under the name “4chan”.
The hashtag #cutforbieber/#cuttingforbieber was supposedly an initiative to protest against Justin Bieber’s use of marijuana after his break up with Selena Gomez, his long standing girlfriend.
The twitter outrage started on Monday, at around 3pm and got nearly 50,000 mentions and retweets. The campaign soon turned into some kind of a sick joke when three prominent pictures of girls who cut themselves to support the movement began circulating over twitter. A FB page soon came up to honour the memory of a girl who died because she cut herself, following the trend on twitter. Both of these incidences were found to be false.
Amidst this macabre online trend on twitter, someone suddenly posted a picture that read, “Y’all need Jesus”. Thousand others followed and started posting pictures that showed scissors cutting paper, knife cutting vegetables, clipper cutting toe nails etc hashtagged as #cuttingforbieber. Those who did not post pictures, posted tweets like “The only thing I’m cutting for Bieber today is my wedding cake” and “Haven’t heard something as dumb as #cuttingforbieber since #voteforobama”.
twitter showed us outrage!
While most part of this trend was light-hearted, adults on twitter cried foul against the idea of self-harm. Angry tweets like “Self harm is not a joke; it’s something very serious”; “Self harm is a struggle. Please don’t disgrace those who need to do it to feel something, anything” & the most retweeted “This #cuttingforBieber hashtag is a mockery of the people who self-injure and suffer from depression and that’s absolutely disgusting”, found their place on Twitter too.
Then things that were really strage showed up!
Reportedly, this wasn’t the first time a campaign for Justin Bieber of epic proportions was carried out. Some time back, a support campaign on similar lines, hashtagged as #baldforbieber trended worldwide when false news that Justin Bieber was diagnosed with cancer caught on like wild fire over the internet. All the “Beliebers” shaved their heads off for the pop star who they thought was diagnosed with cancer.