Kudos to Aamir!

Posted May 09, 2012 @ 14:00 pm
by mtv editor

With almost 10,000 people calling up to voice their support to Aamir Khan�s campaign, it�s safe to say that Satyamev Jayate is a hit with the masses.


 Aamir Khan’s Satyamev Jayate may have debuted on the sunny morning of 6th May, but the hype and excitement started building up from weeks beforehand.  When it comes to publicity, no one beats Aamir. From the advertisements where he debated on toning down the content of the show while in a script writing session (let us not forget that these ads were themselves  scripted) to touring the whole of the country, even his son’s cricket match couldn’t come in the way of his extensive promotional campaign. In fact he even kept the politicos happy by appearing for an interview fully in Marathi. (Which seems to have paid off since Shiv Sena chief Bal Thackeray has himself requested the Karnataka government to air the show); he left no stone unturned in making sure that the show was the talk of the town. And this is where Aamir differs from the other Khans; while Shahrukh Khan and the others are all hype and little substance (remember that horrific time last September, when you encountered Ra. One no matter where you turned?), when it’s Aamir Khan, you can be sure he has a quality product in tow. And sure enough, Satyamev Jayate won over the hearts of the entire country and opened to a TRP of 8.7. (We bet the guy who pumped in the 6 crores for the promotional campaign is now breathing easy).


India may have advanced by leaps and bounds since independence but the stark truth remains that we have yet to develop completely. Almost three thousand girls have been aborted, and that is the official count, there must definitely a couple of thousand more abortions conducted ‘unofficially’. Of course we always knew that in certain parts of the country female infanticide existed on a large scale but somehow long winded documentaries and hackneyed TV soaps like Balika Vadhu never quite managed to put the point across as sharply as Satayamev Jayate did.


Starting with interviewing victimized mothers from Ahmedabad and Madhya Pradesh to doctors who themselves admitted the widespread reach of illegal sex determination tests to wives from the supposedly modern cities who faced tyranny at home for giving birth to a girl child, every revelation made us cringe a bit more. Yes, we may be living in the twenty first century, we may get our hackles up if we are called a third world country but when a lady’s face is disfigured if she insists on giving birth to a girl child, in WHAT  way exactly have we evolved?


So yeah, Satyamev Jayate may be no different from Oprah Winfrey and the various shows aired on news channels like Zindagi Live, but at least Aamir Khan is using his stardom for a good cause. And if it gets us to shake out of our slumber and take notice of all that actually goes on in our country, then the 3 crores that he charges per episode are well spent. If he wanted, we bet he could earn double that sum by appearing on a mindless game show but he chose to make a difference. So let’s forget all the controversy of the Satyamev Jayate track being copied and just concentrate on the bigger picture for once.


What was your reaction to Satyamev Jayate? Are you curious to see what issue the show will take up next Sunday? Tell us in the comments section!




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Tags: khan , aamir , satyamev , jayate