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Posted on Monday, February 20th, 2012
After the demand put forward by Jose's Kidnappers, we are now in a fix as our negotiator; Rannvijay is trying to convince the AXE officials to release the shower gel.
We now know that the kidnappers have taken VJ Jose hostage to demand the launch of Axe Shower Gels in India. Responding swiftly to this latest development, MTV’s appointed negotiator – Rannvijay – is in meetings with Axe officials to discuss the kidnappers’ demand.
However, word has gotten out that the Axe officials are in no mood to appease the kidnappers. Their initial response has been a firm refusal to launch Axe Shower Gel in India. This has created panic at MTV with all of us worried about Jose’s well-being. Although he is alive, footage from the kidnappers show them beating him and this treatment could worsen if their demands are not met by Axe.
We are all hoping that Rannvijay manages to convince Axe to do the needful and ensure that Jose is released quickly.
Tags: jose kidnapping shower gel AXE
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