It has been a great year for YouTube in India; they claim that we Indians have been watching four billion hours of videos every month.
So, I am guessing that you all must have come across these videos:
Gangnam Style: While most of us have overdosed on this music video, very few know what PSY is singing about. His sleazy dance moves and the Korean chicks going crazy over him are references to the lifestyle associated with the Gangnam District of Seoul. After the song went viral, the accolades that have followed are numerous. In September 2012, "Gangnam Style" was recognized by Guinness World Records as the most "liked" video on YouTube. It won Best Video at the MTV Europe Music Awards held later that year, and has become a source of parodies and reaction videos by people all over the world.
Brown Rang: YouTube has had a good year in India thanks to PSY’s Gangnam Style, Yo Yo Honey Singh and the Bollywood charts. When the list of YouTube’s most-watched video was out; Yo Yo Honey Singh's Brown Rang song emerged as the most trending video of the year. Over and above all that, Yo Yo Honey Singh’s success on the video streaming website should be an inspiration for talented artists to promote themselves through the same medium.
Call me maybe: While song was recorded in 2011, the song rose to fame only after Justin Bieber endorsed the song in late December, making it popular throughout this year. Like Gangnam Style, this song inspired many lip dub tributes, parodies and covers on the video sharing site YouTube. The Canadian singer-songwriter Carly Rae Jepsen has now risen to pop stardom and is busy working on her third album.
Skyfall – Adele: Fans of the young soul singer, must have already contemplated that the song track of the next James Bond had to fall in Adele’s lap, before it had been declared by the press. Sure enough, it did happen and indeed her brilliant voice worked up the same magic. It is nominated for a Golden Globe Award for Best Original Song at the 70th Golden Globe Awards, and Critics' Choice Awards for Best Song in 2013.
Nenjekulle – A.R Rahman: We had the honour of having A.R. Rahman perform unplugged, singing a song from the yet to be released Mani Ratnam film Kadal. This composition was sung by Shakthisree Gopalan, a new talent who got her first break in the film industry through A.R. Rahman by singing the title track for Jab Tak Hai Jaan.