Are U Fresh Enuf?
Colgate Max Fresh and MTV have partnered to encourage and mentor the Fresh Talent in India. As the first step towards this endeavour, Are U Fresh Enuf is calling for talent in the field of singing.
Contestants stand a chance to be part of a workshop with the
Freshest Star - Amit Trivedi. And lucky winner may even get a chance
to work with him.
In 1996, an architect, Nikhil Chinapa took part in the MTV India's VJ Hunt contest. Winning the competition, he was hired by MTV as a very popular VJ and presenter. He went on to host a number of shows on the channel and is still as fresh as ever. Nikhil will be hosting the Colgate Max Fresh MTV Are U Fresh Enuf contest.
Amit Trivedi is one of India's most talented and passionate music composers. Amit Trivedi began his career at the age of nineteen as a theatre and musical jingles composer. Not only is Amit Trivedi immensely talented, he also has an extremely illustrious profile of work in the industry.
He made his Bollywood debut with Aamir. This movie earned him several accolades for its distinctive soundscape, this film put Trivedi on the map! After Aamir, Trivedi scaled new heights by winning a National Award for his contribution to the film, Dev D. The audience fell in love with the tunes of Dev D and Amit Trivedi became a force to be reckoned with!
The beautiful tunes that he composed for Wake Up Sid and Udaan showcased the versatility of the musician. He created waves in Bollywood with his contributions to popular films like Aisha, Ishaqzaade, English Vinglish and Aiyya. He covered the entire musical spectrum with his varied tunes!
The fusion of electronic with classical music has set Amit apart from his competitors, his tunes have a distinct identity and freshness. This passionate musician, Amit Trivedi, will help identify and nurture the fresh talent on the show.
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